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SBS204: Small Business Marketing and Advertising – 2 credits

Introduction to marketing and advertising strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Methods of deciding product and market segment focus included. Design of an individual marketing and advertising/promotion plan. Prerequisites: None.

Class# Location Delivery Dates Days Times Instructors Availability
21325
Rio Salado
Online Class
Online : You can start on any Monday between dates:
3/16 – 4/27
Spring 2026
N/A
N/A
  • R. Karshen
Open
8 of 10 seats available
  • Eight (8) Week Class
    All materials will be provided through RioLearn.
    The final lesson includes the recording of an oral reflection. You will need a microphone for this assignment (a camera is optional). Detailed instructions on how to record and submit this project will be provided within the course.
    Open Educational Resources (OER) are learning, teaching, and research materials in any format and medium that reside in the public domain or have an open license copyright that permits no-cost access, re-use, re-purpose, retention, redistribution, and adaptation by others.
    Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0.