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SBS204: Small Business Marketing And Advertising – 2 credits

Introduction to marketing and advertising strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Methods of deciding product and market segment focus included. Design of an individual marketing and advertising/promotion plan. Prerequisites: None.

Class# Location Delivery Dates Days Times Instructors Availability
19609
Glendale
Online Class
Online
10/2011/14
Fall 2025
N/A
N/A
  • M. Moreno
Open
18 of 24 Seats Available
  • Costs include SBS Course Fee: $2.00
    • Notes: ONLINE
      Online classes are completely asynchronous but may include optional synchronous components such as review sessions, office hours, etc.

      Students are required to have access to a computer/mobile device and Internet access, and a webcam may be necessary for specific classes.

      Students are required to submit an initial assignment due within the first few days of class.

      For information about how to get started, go to https://www.gccaz.edu/online/readiness. Click 'Canvas' link in column on the left and then click 'Log in to Canvas': https://learn.maricopa.edu
      4-week class
      Flex Start Class
      Class 19609 costs include SBS Course Fee: $2
    • Additional Notes: These courses are for individuals who want to receive information on how to own and/or manage a small business. Courses taught using non-traditional schedules and can be completed rapidly.
  • Textbook info pending