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MKT101: Introduction to Public Relations – 3 credits

Emphasizes public relations techniques used both within and outside the business organization, including operation of a PR counseling firm. Prerequisites: None.

Class#	Location	Delivery	Dates	Days	Times	Instructors	Availability
22483	Scottsdale Online Course	Online	03/23 – 05/15 Spring 2026	N/A	N/A	B. Crockett	Open 22 of 25 seats available
22483	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. This class is only offered in the Spring Book Information Get books at the Bookstore

MKT110: Marketing and Social Networking – 3 credits

Theory and practice in the use of social media in marketing. Topics may include a history of social media, preparation for social marketing, the power of collective influence, and how to engage with social media. Reviews social mediums, social networks, platforms and other marketing tools used to create a social media campaigns. Prerequisites: None.

Class#	Location	Delivery	Dates	Days	Times	Instructors	Availability
22847	Scottsdale Online Course	Online	01/20 – 03/13 Spring 2026	N/A	N/A	E. Sells	Open 14 of 25 seats available
22847	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. Book Information Get books at the Bookstore

MKT111: Applied Marketing and Social Networking – 3 credits

Examination of the strategic use of digital and social media marketing platforms and tools for global communication and networking, including analysis of various digital and social media platforms and tools for developing brands, creating professional networks and creating engaging content. Hands-on use of social media platforms and tools to conduct research, develop strategies for creating, integrating, and evaluating social media marketing campaigns, and development of metrics to measure effectiveness. Prerequisites: A grade of C or better in MKT110.

Class#	Location	Delivery	Dates	Days	Times	Instructors	Availability
29683	Scottsdale Online Course	Online	03/23 – 05/15 Spring 2026	N/A	N/A	Staff	Open 23 of 25 seats available
29683	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. This class is only offered in the Spring Book Information Get books at the Bookstore

MKT263: Advertising Principles – 3 credits

Introduces the advertising function within business, including media study, creative strategies, and advertising campaigns. Prerequisites: None. MKT271 suggested, but not required.

Class#	Location	Delivery	Dates	Days	Times	Instructors	Availability
22931	Scottsdale Online Course	Online	01/20 – 03/13 Spring 2026	N/A	N/A	B. Crockett	Open 15 of 25 seats available
22931	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. This class is only offered in the Spring Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0. No books listed at the bookstore, contact instructor

MKT267: Principles of Sales – 3 credits

Analyzes and applies the steps and techniques used in personal selling. Highlights the role of the professional sales representative and his/her functions as they relate to the company's mission and customer expectations. Prerequisites: None.

Class#	Location	Delivery	Dates	Days	Times	Instructors	Availability
23642	Scottsdale Online Course	Online	03/23 – 05/15 Spring 2026	N/A	N/A	H. Langdon	Open 19 of 25 seats available
23642	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. Book Information Get books at the Bookstore

MKT271: Principles of Marketing – 3 credits

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class#	Location	Delivery	Dates	Days	Times	Instructors	Availability
22752	Scottsdale Business Bldg. BUS 102	In Person	01/21 – 05/15 Spring 2026	M,W	12:30PM – 1:45PM	D. Kramp	Open 12 of 26 seats available
22752	Book Information Get books at the Bookstore
23058	Scottsdale Online Course	Online	03/23 – 05/15 Spring 2026	N/A	N/A	J. Wilk	Open 20 of 50 seats available
23058	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0. No books listed at the bookstore, contact instructor
22488	Scottsdale Online Course	Online	01/20 – 03/13 Spring 2026	N/A	N/A	B. Crockett	Closed No seats available
22488	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0. No books listed at the bookstore, contact instructor