Search Results

9 classes / 5 courses

MKT101: Introduction to Public Relations – 3 credits

Emphasizes public relations techniques used both within and outside the business organization, including operation of a PR counseling firm. Prerequisites: None.

Class# Location Delivery Dates Days / Times Instructors Availability
14452
Scottsdale
Online Course
Online
3/22 – 5/14
Spring 2027
N/A
  • B. Crockett
Open
18 of 25 seats available
  • This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.
    This class is only offered in the Spring

MKT110: Marketing and Social Networking – 3 credits

Theory and practice in the use of social media in marketing. Topics may include a history of social media, preparation for social marketing, the power of collective influence, and how to engage with social media. Reviews social mediums, social networks, platforms and other marketing tools used to create a social media campaigns. Prerequisites: None.

Class# Location Delivery Dates Days / Times Instructors Availability
14759
Scottsdale
Online Course
Online
1/19 – 3/12
Spring 2027
N/A
  • E. Sells
Open
12 of 25 seats available
  • This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.

MKT263: Advertising Principles – 3 credits

Introduces the advertising function within business, including media study, creative strategies, and advertising campaigns. Prerequisites: None. MKT271 suggested, but not required.

Class# Location Delivery Dates Days / Times Instructors Availability
14816
Scottsdale
Online Course
Online
1/19 – 3/12
Spring 2027
N/A
  • P. Sears Jr
Open
15 of 25 seats available
  • This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.
    This class is only offered in the Spring
    Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0.
  • No books listed at the bookstore, contact instructor

MKT267: Principles of Sales – 3 credits

Analyzes and applies the steps and techniques used in personal selling. Highlights the role of the professional sales representative and his/her functions as they relate to the company's mission and customer expectations. Prerequisites: None.

Class# Location Delivery Dates Days / Times Instructors Availability
15386
Scottsdale
Online Course
Online
3/22 – 5/14
Spring 2027
N/A
  • Staff
Open
20 of 25 seats available
  • This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.

MKT271: Principles of Marketing – 3 credits

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class# Location Delivery Dates Days / Times Instructors Availability
14682
Scottsdale
Business Bldg. BUS 102
In Person
1/20 – 5/14
Spring 2027
Mon, Wed
12:30 – 1:45 PM
  • D. Kramp
Open
22 of 26 seats available
15586
Scottsdale
Online Course
Online
1/19 – 5/14
Spring 2027
N/A
  • K. Hamilton
Open
12 of 25 seats available
  • Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0.
  • No books listed at the bookstore, contact instructor
15606
Scottsdale
Online Course
Online
2/1 – 5/14
Spring 2027
N/A
  • E. Sells
Open
6 of 25 seats available
  • Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0.
  • No books listed at the bookstore, contact instructor
14926
Scottsdale
Online Course
Online
3/22 – 5/14
Spring 2027
N/A
  • K. Hamilton
Open
17 of 25 seats available
  • This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.
    Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0.
  • No books listed at the bookstore, contact instructor
14457
Scottsdale
Online Course
Online
1/19 – 3/12
Spring 2027
N/A
  • E. Whitlock
Closed
No seats available
  • This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.
    Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0.
  • No books listed at the bookstore, contact instructor