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SBS204: Small Business Marketing And Advertising – 2 credits

Introduction to marketing and advertising strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Methods of deciding product and market segment focus included. Design of an individual marketing and advertising/promotion plan. Prerequisites: None.

Class# Location Delivery Dates Days Times Instructors Availability
20173
Phoenix
ONLINE CANVAS
Online
09/1911/10
Fall 2022
N/A
N/A
  • D. Zaharopoulos
Open
15 of 20 Seats Available