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SBS204: Small Business Marketing and Advertising – 2 credits

Introduction to marketing and advertising strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Methods of deciding product and market segment focus included. Design of an individual marketing and advertising/promotion plan from the point-of-view of both the consumer and the business. Prerequisites: None.

Class# Location Delivery Dates Days Times Instructors Availability
12826
Glendale
Online Class
Online
10/19 – 11/13
Fall 2026
N/A
N/A
  • M. Moreno
Open
18 of 24 seats available
  • Costs include SBS Course Fee: $2.00
  • No books listed at the bookstore, contact instructor
29855
Rio Salado
Online Class
Online : You can start on any Monday between dates:
8/24 – 10/12
Fall 2026
N/A
N/A
  • Staff
Open
35 of 35 seats available
  • Eight (8) Week Class
    All materials will be provided through RioLearn.
    The final lesson includes the recording of an oral reflection. You will need a microphone for this assignment (a camera is optional). Detailed instructions on how to record and submit this project will be provided within the course.
    Open Educational Resources (OER) are learning, teaching, and research materials in any format and medium that reside in the public domain or have an open license copyright that permits no-cost access, re-use, re-purpose, retention, redistribution, and adaptation by others.
    Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0.
  • Textbook info pending
29856
Rio Salado
Online Class
Online : You can start on any Monday between dates:
10/19 – 12/7
Fall 2026
N/A
N/A
  • Staff
Open
35 of 35 seats available
  • Eight (8) Week Class
    All materials will be provided through RioLearn.
    The final lesson includes the recording of an oral reflection. You will need a microphone for this assignment (a camera is optional). Detailed instructions on how to record and submit this project will be provided within the course.
    Open Educational Resources (OER) are learning, teaching, and research materials in any format and medium that reside in the public domain or have an open license copyright that permits no-cost access, re-use, re-purpose, retention, redistribution, and adaptation by others.
    Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0.
  • Textbook info pending