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HRM270: Hospitality Marketing
– 3 credits
Essential skills of defining a service market, developing a market plan, and directing personnel to follow market plan. Emphasis on marketing in the hospitality industry and understanding segmentation, positioning and promotion in that market. Prerequisites: A grade of C or better in HRM110.
Class#
Location
Delivery
Dates
Days
Times
Instructors
Availability
22587
Scottsdale
Applied Science Bldg. AP 275
Hybrid In-Person
01/20 –
03/13
Spring 2026
Tu,Th
10:30AM – 11:45AM
- J. Hoffman
Open
20 of 25 seats available
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Costs include HRM Course Fee: $5.00
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Notes
- Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.
Students must obtain required textbooks and/or other materials prior to the class start date.
Class 22587 costs include HRM Course Fee: $5
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Book Information
HRM270: Hospitality Marketing – 3 credits
Essential skills of defining a service market, developing a market plan, and directing personnel to follow market plan. Emphasis on marketing in the hospitality industry and understanding segmentation, positioning and promotion in that market. Prerequisites: A grade of C or better in HRM110.
| Class# | Location | Delivery | Dates | Days | Times | Instructors | Availability |
|---|---|---|---|---|---|---|---|
|
22587
|
Scottsdale
Applied Science Bldg. AP 275 |
Hybrid In-Person
|
01/20 –
03/13
Spring 2026 |
Tu,Th
|
10:30AM – 11:45AM
|
|
Open
20 of 25 seats available |
|
|||||||