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MKT271: Principles of Marketing – 3 credits

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class#	Location	Delivery	Dates	Days	Times	Instructors	Availability
22752	Scottsdale Business Bldg. BUS 102	In Person	01/21 – 05/15 Spring 2026	M,W	12:30PM – 1:45PM	D. Kramp	Open 12 of 26 seats available
22752	Book Information Get books at the Bookstore
23058	Scottsdale Online Course	Online	03/23 – 05/15 Spring 2026	N/A	N/A	J. Wilk	Open 20 of 50 seats available
23058	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0. No books listed at the bookstore, contact instructor
22488	Scottsdale Online Course	Online	01/20 – 03/13 Spring 2026	N/A	N/A	B. Crockett	Closed No seats available
22488	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0. No books listed at the bookstore, contact instructor