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MKT263: Advertising Principles – 3 credits

Introduces the advertising function within business, including media study, creative strategies, and advertising campaigns. Prerequisites: None. MKT271 suggested, but not required.

Class#	Location	Delivery	Dates	Days	Times	Instructors	Availability
25652	Scottsdale On Your Time Online	Online	01/17 – 03/10 Spring 2023	N/A	N/A	B. Crockett	Class Started Contact Enrollment Services for Registration Assistance
25652	Notes Notes: ONLINE CLASS. All classwork can be completed entirely online. This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. All textbook and course materials available at no or low cost (<$40) - may include OER (Open Educational Resources). This class is only offered in the Spring No books listed at the bookstore, contact instructor