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MKT263: Advertising Principles – 3 credits

Introduces the advertising function within business, including media study, creative strategies, and advertising campaigns. Prerequisites: None. MKT271 suggested, but not required.

Class#	Location	Delivery	Dates	Days	Times	Instructors	Availability
22931	Scottsdale Online Course	Online	01/20 – 03/13 Spring 2026	N/A	N/A	B. Crockett	Open 16 of 25 seats available
22931	Notes Notes: This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester. This class is only offered in the Spring Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0. No books listed at the bookstore, contact instructor