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MKT263: Advertising Principles – 3 credits

Introduces the advertising function within business, including media study, creative strategies, and advertising campaigns. Prerequisites: None. MKT271 suggested, but not required.

Class# Location Delivery Dates Days / Times Instructors Availability
14816
Scottsdale
Online Course
Online
1/19 – 3/12
Spring 2027
N/A
  • B. Crockett
Open
20 of 25 seats available
  • This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.
    This class is only offered in the Spring
    Zero-Textbook-Cost Class: The total cost of required online instructional materials for this "Z Class" is $0.
  • No books listed at the bookstore, contact instructor