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MKT111: Applied Marketing and Social Networking – 3 credits

Examination of the strategic use of digital and social media marketing platforms and tools for global communication and networking, including analysis of various digital and social media platforms and tools for developing brands, creating professional networks and creating engaging content. Hands-on use of social media platforms and tools to conduct research, develop strategies for creating, integrating, and evaluating social media marketing campaigns, and development of metrics to measure effectiveness. Prerequisites: A grade of C or better in MKT110.

Class# Location Delivery Dates Days Times Instructors Availability
25876
Scottsdale
On Your Time Online
Online
03/2005/12
Spring 2023
N/A
N/A
  • Staff
Open
17 of 25 Seats Available
    • Notes: ONLINE CLASS. All classwork can be completed entirely online.
      This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.