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HRM270: Hospitality Marketing – 3 credits

Essential skills of defining a service market, developing a market plan, and directing personnel to follow market plan. Emphasis on marketing in the hospitality industry and understanding segmentation, positioning and promotion in that market. Prerequisites: A grade of C or better in HRM110.

Class# Location Delivery Dates Days Times Instructors Availability
32271
Scottsdale
Applied Science Bldg. AP 275
Hybrid
08/2510/14
Fall 2022
Th
10:30AM – 11:45AM
  • J. Hoffman
Open
6 of 24 Seats Available
    • Notes: HYBRID CLASS. Class meets in-person on campus on the designated days and times. Additional work will be required online.
      This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.
    • Additional Notes: Students must obtain required textbooks and/or other materials prior to the class start date.