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HRM270: Hospitality Marketing – 3 credits

Essential skills of defining a service market, developing a market plan, and directing personnel to follow market plan. Emphasis on marketing in the hospitality industry and understanding segmentation, positioning and promotion in that market. Prerequisites: A grade of C or better in HRM110.

Class# Location Delivery Dates Days / Times Instructors Availability
14550
Scottsdale
Applied Science Bldg. AP 275
Hybrid In-Person
1/19 – 3/12
Spring 2027
Tue, Thu
10:30 – 11:45 AM
  • J. Hoffman
Open
22 of 25 seats available
  • Costs include HRM Course Fee: $5.00
  • This class meets for an 8-week period during the full length semester. Students should expect an increased amount of work each week during the 8 weeks as compared to the same class offered in the full semester. Students are encouraged to work with an academic advisor to be sure their course load is balanced over the course of a given semester.
    Students must obtain required textbooks and/or other materials prior to the class start date.