7 Courses / 9 Classes found

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MKT101: Introduction to Public Relations – 3 credits

Emphasizes public relations techniques used both within and outside the business organization, including operation of a PR counseling firm. Prerequisites: None.

Class# Location Delivery Dates Days Times Instructors Availability
17009
Phoenix
ONLINE CANVAS
Online
03/2005/12
Spring 2023
N/A
N/A
  • I. Lupercio
Open
3 of 24 Seats Available

MKT110: Marketing and Social Networking – 3 credits

Theory and practice in the use of social media in marketing. Topics may include a history of social media, preparation for social marketing, the power of collective influence, and how to engage with social media. Reviews social mediums, social networks, platforms and other marketing tools used to create a social media campaigns. Prerequisites: None.

Class# Location Delivery Dates Days Times Instructors Availability
16538
Phoenix
ONLINE CANVAS
Online
03/2005/12
Spring 2023
N/A
N/A
  • E. Diaz
Closed
No Seats Available

MKT111: Applied Marketing and Social Networking – 3 credits

Examination of the strategic use of digital and social media marketing platforms and tools for global communication and networking, including analysis of various digital and social media platforms and tools for developing brands, creating professional networks and creating engaging content. Hands-on use of social media platforms and tools to conduct research, develop strategies for creating, integrating, and evaluating social media marketing campaigns, and development of metrics to measure effectiveness. Prerequisites: A grade of C or better in MKT110.

Class# Location Delivery Dates Days Times Instructors Availability
17008
Phoenix
ONLINE CANVAS
Online
03/2005/12
Spring 2023
N/A
N/A
  • I. Lupercio
Open
14 of 24 Seats Available

MKT151: Display and Visual Merchandising – 3 credits

An examination of the principles of design including line, color, balance, and texture as they relate to the display of merchandise. Participation in displays, field trips, and individual projects. Prerequisites: None.

Class# Location Delivery Dates Days Times Instructors Availability
15598
Phoenix
B123
Hybrid
01/3005/12
Spring 2023
M
5:40PM – 6:55PM
  • I. Lupercio
Class Started
Contact Enrollment Services for Registration Assistance

MKT200: Retail Buying – 3 credits

Examines management/buyer role in investment, pricing, planning, controlling sales and inventories. Prerequisites: None. Any BPC/CIS spreadsheet course recommended.

Class# Location Delivery Dates Days Times Instructors Availability
15621
Phoenix
ONLINE CANVAS
Online
01/3005/12
Spring 2023
N/A
N/A
  • L. Bush
Class Started
Contact Enrollment Services for Registration Assistance

MKT263: Advertising Principles – 3 credits

Introduces the advertising function within business, including media study, creative strategies, and advertising campaigns. Prerequisites: None. MKT271 suggested, but not required.

Class# Location Delivery Dates Days Times Instructors Availability
15582
Phoenix
ONLINE CANVAS
Online
01/3005/12
Spring 2023
N/A
N/A
  • W. Branson
Closed
No Seats Available

MKT271: Principles of Marketing – 3 credits

An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.

Class# Location Delivery Dates Days Times Instructors Availability
15599
Phoenix
B328
Hybrid
01/2305/12
Spring 2023
M
10:00AM – 11:15AM
  • G. Dopp
Class Started
Contact Enrollment Services for Registration Assistance
    • Notes: Flex Start Class
      Class Meets for Fifteen (15) Weeks
      Hybrid class incorporating both online and classroom activities.
      This class requires an additional simulation resource that can be purchased for a $10 fee. The instructor will provide more information.
      Class 15599 costs include MKT Course Fee: $5
15613
Phoenix
ONLINE CANVAS
Online
02/1305/12
Spring 2023
N/A
N/A
  • D. Zaharopoulos
Closed
No Seats Available
15617
Phoenix
ONLINE CANVAS
Online
01/3005/12
Spring 2023
N/A
N/A
  • W. Branson
Class Started
Contact Enrollment Services for Registration Assistance