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MKT111: Applied Marketing and Social Networking – 3 credits

Examination of the strategic use of digital and social media marketing platforms and tools for global communication and networking, including analysis of various digital and social media platforms and tools for developing brands, creating professional networks and creating engaging content. Hands-on use of social media platforms and tools to conduct research, develop strategies for creating, integrating, and evaluating social media marketing campaigns, and development of metrics to measure effectiveness. Prerequisites: A grade of C or better in MKT110.

Class# Location Delivery Dates Days / Times Instructors Availability
29513
GateWay
Online
Online
1/19 – 3/12
Spring 2027
N/A
  • B. Ster
Open
19 of 24 seats available
  • The class does not have a specific meeting schedule. However, students may be required to meet virtually with the instructor and/or classmates at agreed-upon dates and times throughout the course. Students are required to have access to a computer or mobile device, and Internet access. CANVAS is used as the learning management system.
    Students not logging into CANVAS on the first day of class may be withdrawn.