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SBS204: Small Business Marketing and Advertising – 2 credits

Introduction to marketing and advertising strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Methods of deciding product and market segment focus included. Design of an individual marketing and advertising/promotion plan from the point-of-view of both the consumer and the business. Prerequisites: None.

Class# Location Delivery Dates Days / Times Instructors Availability
26032
Glendale
Online Class
Online
2/8 – 3/12
Spring 2027
N/A
  • M. Moreno
Open
21 of 24 seats available
  • Costs include SBS Course Fee: $2.00
  • No books listed at the bookstore, contact instructor