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SBS204: Small Business Marketing And Advertising – 2 credits

Introduction to marketing and advertising strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Methods of deciding product and market segment focus included. Design of an individual marketing and advertising/promotion plan. Prerequisites: None.

Class# Location Delivery Dates Days Times Instructors Availability
10285
Glendale
Online Class
Online
02/1403/10
Spring 2023
N/A
N/A
  • G. Cojanu
Open
11 of 24 Seats Available
    • Notes: Flex Start Class
      4-Week class
      ONLINE
      Online classes are completely asynchronous but may include optional synchronous components such as review sessions, office hours, etc.

      Students are required to have access to a computer/mobile device and Internet access, and a webcam may be necessary for specific classes.

      Students are required to submit an initial assignment due within the first few days of class.

      For information about how to get started, go to https://www.gccaz.edu/online/readiness. Click 'Canvas' link in column on the left and then click 'Log in to Canvas': https://learn.maricopa.edu
      All textbook and course materials available at no or low cost (<$40) - may include OER (Open Educational Resources).
      Class 10285 costs include SBS Course Fee: $2
  • No books listed at the bookstore, contact instructor